Defense Lawyer Marketing Notes
Short, practical notes for criminal defense lawyers on reviews, reputation, search and the website details that decide whether a visitor calls.
Published by SBD Marketing, a San Francisco Bay Area marketing company that works only with criminal defense law firms, one firm per city.
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Practical notes on reputation and search for defense practices.
Growing a Defense Practice When Clients Want to Stay Anonymous
How a criminal defense firm can build a reputation and grow when many satisfied clients prefer not to post reviews, from review replies to quiet referrals.
Read the articleWhat a Defense Lawyer's Headshot Tells a Worried Caller
How a criminal defense lawyer's headshot affects trust before the first call, from expression and clothing to background and keeping the photo current.
Read the articleEarning Local News Mentions That Help a Defense Firm in Search
How a defense lawyer can become a source for local reporters, stay within trial publicity and confidentiality rules, and gain mentions that help search.
Read the articleEarning the Trust of a Relative Who Calls About an Arrest
Many first calls come from a parent or spouse, not the accused. How a defense firm website can explain who the client is and help relatives take the next step.
Read the articleWriting a Case Results Page That Builds Trust Without Overpromising
How criminal defense firms can write a case results page that builds trust while respecting client confidentiality, disclaimers and bar advertising rules.
Read the articleEarning Referrals From Other Lawyers as a Defense Firm Grows
How a growing criminal defense firm can build referral relationships with other lawyers, stay within referral rules and track what those cases are worth.
Read the articleKeeping a Defense Lawyer's Profile Consistent Across the Web
How defense lawyers can line up their photo, name and practice description across the bar lookup, Google, LinkedIn and directories so clients trust them.
Read the articleWhat Clients See When They Search a Defense Lawyer's Name
How defense lawyers can review and improve what appears when a prospective client searches their name, from bio pages to old directory profiles.
Read the articleAsking for and Answering Client Reviews at a Criminal Defense Firm
When a defense firm should ask clients for reviews, what Google's review policies forbid, and how to answer a bad review under ABA Formal Opinion 496.
Read the articleWhat this library covers
Each article is written for defense lawyers who want more of the right calls from search, maps and AI assistants.
About this library
Marketing Notes covers the reputation side of defense marketing: reviews, profiles and the signals that make a worried person trust a firm enough to call.
SBD Marketing works only with criminal defense firms. It builds websites for defense practices, handles SEO for the charges a firm defends, works on visibility in AI search tools such as ChatGPT, Gemini and Perplexity, and runs SEO audits. Reach the team at info@sbdmarketing.agency.
This is one of several SBD Marketing libraries. You can browse the full network of criminal defense marketing guides, including 28 topic sites and the other libraries.